Years ago, as a pre-teen living in Beavercreek, Ohio, summers went on forever and Turnbull Woods took up HOURS of my day. Jump on the bike, pedal helmet-free with energy I can only dream of having now, and end up at Turnbull Woods with John South and Ricky Dull. The woods were perfect for adolescent adrenaline — splashing across the creek, spinning out in the mud, barreling around tight trail corners, and catching some air on the occassional ditch jump! God, before we knew it, it was dinnertime, and we’d head for home smelling like… well… like only adolescent boys can smell. Beautiful!
Now, as I look back, I wonder if John and Ricky’s boys (if they have them) have had the same opportunities we did. The freedom. The time. The safe place to play. Never thought I’d be at the age where I reminisce, but when I bring it up with co-workers of my age, we all admit that it was just different. Simpler. Easier. So, that’s why I’m actually using this post to speak about a client initiative. I know — never done it. Hinted at a few, but really never plugged an inititative. But in this case? Thinking about how that freedom to play, and that safe place to play made a difference in my growing up years (and thanks, big bro Paul, for the use of your Stingray), I’m happy to plug it: Let’s Play. It’s all about saving play, taking a pledge to commit to spending 60 extra minutes a week in active play with your kid(s), and giving away all kinds of money to neighborhoods for playground builds and spruce-ups. And if any of those playgrounds remotely resemble Turnbull Woods? Success is in the bag. Play will live on forever!